- 2022 Franchise 500 Rank
-
#38 Ranked #28 last year
- Initial investment
-
$717K - $3.5M
- Units as of 2022
-
3,552 1% over 3 years
Here’s what you need to know if you’re interested in opening a Sonic Drive-In franchise.
With more than 3,400 locations and millions of customers served, Sonic Drive-In may be one of America’s most iconic drive-in fast-food restaurants.
If you own a Sonic Drive-In franchise, you’ll be able to say that your restaurant serves everything from foot-long chili cheese dogs to juicy burgers to famous milkshakes. The extensive menu may make it one of the best franchised fast food restaurants. Its drive-in concept is widely known, even to customers who haven’t tried Sonic Drive-In. To these customers who have yet to try Sonic Drive-In, your location could serve as their first Sonic Drive-In experience!
Why You May Want to Start a Sonic Drive-In Franchise
With a proven business model, owning a Sonic Drive-In franchise may mean that you have a real opportunity to succeed as a franchisee. The franchise is proud to support franchisees, giving you the satisfaction of owning a family-friendly restaurant while maintaining a heightened business sense.
The franchise reviews individual stores’ sales performance to optimize efficiency. They strive to make their advertising appealing and colorful. Furthermore, with a menu that follows the B.L.A.D.E. (Breakfast, Lunch, Afternoon, Dinner, Evening) model, Sonic Drive-In can serve its customers all day long. With the franchise likely already having established everything you may need, you're ready to go with exposure to nationwide brand recognition and executive insight.
Even though the ideal Sonic Drive-In candidate has experience running other restaurant franchises, this shouldn’t dissuade candidates from opening a location. What is most important for a candidate is that they have a strong go-getter attitude. Those with an entrepreneurial spirit will likely fit right in with the Sonic Drive-In family.
What Might Make a Sonic Drive-In Franchise a Good Choice?
To be part of the Sonic Drive-In team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that may include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Sonic Drive-In has been a high-ranker in Entrepreneur’s Franchise 500 many times in the past several decades. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
How to Open a Sonic Drive-In Franchise
To open a Sonic Drive-In franchise, the first step is to request information. Once you’ve filled out the form, a franchise sales and department team member may conduct an informal interview. This will serve as your opportunity to express your intentions and financial qualifications.
If they think you’ll fit in well with the Sonic Drive-In franchise team, they’ll send you their Franchise Disclosure Document. This document contains more information about the brand for you to take into consideration. You will then have an in-person meeting with the franchise development team. Team members will look at franchise opportunities in your area and tell you what you need to do to physically open a location.
If you qualify, you’ll go to the Sonic Drive-In headquarters in Oklahoma City, Oklahoma. You will meet Sonic Drive-In’s stakeholders and representatives from various departments. You may soon be able to be part of the Sonic Drive-In network of franchisees!
Soon, your location will be roller skating food for hungry customers!
Company Overview
About Sonic Drive-In
- Industry
- Food
- Related Categories
- Hamburgers
- Founded
- 1953
- Parent Company
- Inspire Brands
- Leadership
- Claudia San Pedro, President
Franchising Overview
- Franchising Since
- 1959 (63 years)
- # of employees at HQ
- 3,000
- Where seeking
-
This company is seeking new franchisees throughout the US.
- # of Units
- 3,552 (as of 2022)
Franchisor Information
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Sonic Drive-In franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $45,000
- Initial Investment
- $717,000 - $3,543,000
- Net Worth Requirement
- $1,000,000
- Cash Requirement
- $500,000
- Royalty Fee
- 5%
- Ad Royalty Fee
- 3.25%
- Term of Agreement
- 20 years
- Is franchise term renewable?
- Yes
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 440 hours
- Classroom Training
- 16 hours
- Additional Training
- At existing franchise location
- Ongoing Support
-
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningSecurity & Safety Procedures
- Marketing Support
-
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Operations
Additional details about running this franchise.
- Is absentee ownership allowed?
- No
- Can this franchise be run from home/mobile unit?
- No
- Can this franchise be run part time?
- No
- # of employees required to run
- 25
- Are exclusive territories available?
- Yes
Franchise 500 Ranking History
Compare where Sonic Drive-In landed on this year’s Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where Sonic Drive-In ranked on other franchise lists? Find out below.
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